Terms of Service

Last updated: 2026-06-30

These Terms of Service (the “Terms”) govern your access to and use of Pushlane. Pushlane is aimed primarily at professionals (businesses and developers acting for business purposes), but may also be used by individuals. By creating an account or using the service you accept these Terms; if you act for a company, you represent that you have authority to bind it. Where you use Pushlane as a consumer, the mandatory consumer-protection rules of your country of residence apply and prevail over any conflicting provision of these Terms.

1. The provider

The Pushlane service is operated by Pushlane. You can contact us at fray25031@gmail.com for any question about these Terms.

2. Definitions

  • Service / Platform — the hosted Pushlane push lifecycle-messaging platform.
  • Customer / you — the professional that subscribes to or uses the Service.
  • Customer Data — the data you submit to the Service, including product events, user identifiers, and device push tokens.
  • End User — a user of your mobile application.
  • MoR — Merchant of Record (Lemon Squeezy), the reseller of record for paid plans.
  • DPA — the Data Processing Agreement under Art. 28 GDPR.

3. Purpose and order of precedence

These Terms govern both access to the Platform and the commercial terms of any paid subscription. They prevail over any conflicting purchase terms or general conditions you may put forward. In case of conflict, the order of precedence is: an executed order form or quote, then the DPA, then these Terms.

4. The Service

Pushlane is a hosted platform for event ingestion, audience and flow management, AI-assisted flow authoring, and the delivery of push notifications (and, where applicable, in-app messages) to your End Users through providers such as the Apple Push Notification service (APNs). Pushlane is push-only: it does not provide SMS or email marketing channels. Use requires you to integrate our SDK, register device tokens, and provide your own APNs credentials. We may add, change, or remove features over time.

5. Acceptance and formation

The contract is formed when you accept these Terms (by checkbox or by using the Service) and takes effect on that date. We make these Terms available before you commit so you can review them, in satisfaction of the pre-contractual information duty (Art. 1112-1 of the French Civil Code).

6. Accounts, credentials and security

  • You must provide accurate account information and keep it up to date.
  • You are responsible for safeguarding your credentials, API keys, and publishable write-keys, and for all activity under your account or workspace.
  • You must notify us promptly of any unauthorised use or security breach.
  • You must be a professional with capacity to contract.

7. Acceptable use

You agree not to use Pushlane to:

  • send push notifications to End Users without the consent or other valid legal basis required in their jurisdiction;
  • send unlawful, infringing, deceptive, harassing, or harmful content, or content that violates the policies of Apple, APNs, or any downstream provider;
  • send spam, or notifications at an abusive frequency;
  • forge events, impersonate another tenant, access data that is not yours, or circumvent tenant isolation or security controls;
  • reverse engineer, resell, or build a competing service from the Platform, except where this restriction is prohibited by law;
  • exceed documented rate limits or otherwise impair the integrity or performance of the Service.

8. Fees, subscriptions, and Lemon Squeezy (Merchant of Record)

Paid plans are sold and billed through Lemon Squeezy, acting as Merchant of Record. This means your payment contract is concluded with Lemon Squeezy: it processes your payment, collects and remits applicable VAT/GST/sales tax, and issues the corresponding invoices. Pushlane remains the provider of the Service.

Subscriptions renew automatically for the chosen billing period until cancelled. Fees are stated exclusive of taxes unless noted. For invoices issued directly by Pushlane (where applicable), payment is due within the limits of Art. L441-10 of the French Commercial Code; late payment gives rise, automatically, to late-payment interest at the ECB refinancing rate plus ten (10) points and to the fixed recovery indemnity of €40. Refunds and cancellations are governed by our Refund Policy.

9. Availability, maintenance and support

We use commercially reasonable efforts to keep the Service available; this is an obligation of means (obligation de moyens), not an obligation of result, unless a specific service level is expressly agreed in writing. We may carry out maintenance, and will use reasonable efforts to limit its impact. Final delivery of any individual push depends on third-party providers, device state, and End-User settings outside our control.

10. Customer Data, ownership and reversibility

You retain all rights to Customer Data. You grant us a worldwide, non-exclusive licence to host and process it solely to provide and improve the Service. On termination, you may export your Customer Data in a standard format during a reasonable retrieval window, after which we delete or anonymise it, subject to legal retention. We do not lock your data in.

11. Personal data and the DPA (Art. 28 GDPR)

For personal data of your End Users, you are the data controller and Pushlane is your processor. This processing is governed by our Data Processing Agreement under Article 28 GDPR (available on request), which sets out the subject-matter, our security commitments, authorised sub-processors, assistance with data-subject rights, breach notification, international transfers, and the fate of data at the end of the contract. Our own processing as controller is described in the Privacy Policy. You are responsible for the legal basis and consent required to message your End Users.

12. Intellectual property

Pushlane, its software, design, and documentation are owned by Pushlane and its licensors. We grant you a limited, non-exclusive, non-transferable, revocable right to use the Service for the duration of your subscription. You grant us a limited licence to your names, logos, and content only as needed to provide the Service. If you send us feedback, you grant us a perpetual, royalty-free licence to use it without obligation.

13. Confidentiality

Each party will use the other’s non-public information only to perform under these Terms and will protect it with reasonable care, except where disclosure is required by law. This obligation survives termination.

14. Warranties

We warrant that we will provide the Service in substantial conformity with its documentation, using qualified personnel and reasonable care. We do not warrant that the Service will be uninterrupted or error-free, or that every push will be delivered, given dependencies on third-party providers and devices. Each party warrants that it has the capacity and authority to enter into these Terms.

15. Limitation of liability

To the maximum extent permitted by law, neither party is liable for indirect or consequential damages, including loss of profits, revenue, data, business, or goodwill. To the maximum extent permitted by law, each party’s total aggregate liability arising out of or relating to these Terms is capped at the amounts paid for the Service in the twelve (12) months preceding the event giving rise to the claim.

Nothing in these Terms excludes or limits liability for gross negligence (faute lourde), wilful misconduct (faute dolosive), death or personal injury, or any liability that cannot be excluded under French law; nor does it deprive either party’s essential obligation of its substance (Art. 1170 of the French Civil Code).

16. Indemnification

You will defend and indemnify Pushlane against third-party claims arising from Customer Data, your End Users, your use of the Service in breach of these Terms, or your violation of applicable law (including consent/opt-in obligations). We will defend you against third-party claims that the Service, as provided by us, infringes their intellectual property rights, provided you notify us promptly and let us control the defence; we may then modify or replace the affected feature, or terminate the affected subscription with a pro-rata refund of prepaid fees.

17. Third-party services

The Service relies on the sub-processors listed below and integrates with third-party services you choose to connect. Your use of those services is governed by their own terms, and we are not responsible for their availability or practices.

  • Cloudflare, Inc. — Edge compute, event ingestion, queues, Durable Objects, and push-delivery infrastructure.
  • Supabase, Inc. — Authentication and the application database (accounts, workspaces, flows, consent records).
  • ClickHouse, Inc. — Analytical storage for product events, decisions, and delivery telemetry.
  • Vercel Inc. — Hosting and delivery of the Pushlane web dashboard.
  • Functional Software, Inc. (Sentry) — Application error monitoring and diagnostics.
  • RevenueCat, Inc. — Subscription and entitlement signals, when you connect RevenueCat to trigger flows.
  • Apple Inc. (APNs) — Apple Push Notification service — delivery of push notifications to end-user devices.
  • Lemon Squeezy, LLC — Merchant of Record — payment processing, tax (VAT/GST) handling, invoicing, and refunds for paid plans.

18. Force majeure

Neither party is liable for failure or delay caused by an event of force majeure within the meaning of Article 1218 of the French Civil Code — an event beyond its control, that could not reasonably be foreseen at the conclusion of the contract, and whose effects cannot be avoided by appropriate measures. The affected party will notify the other and use reasonable efforts to mitigate; if the impediment is permanent, the contract may be terminated by operation of law.

19. Term, suspension and termination

These Terms remain in effect while you use the Service. You may stop usingPushlane and close your account at any time, subject to the Refund Policy. We may suspend or terminate access if you materially breach these Terms (including non-payment), if required by law, or to protect the security or integrity of the Platform — with notice and an opportunity to cure where reasonable. On termination, your right to use the Service ends and the reversibility terms in Section 10 apply.

20. Changes to the Service, fees, and Terms

We may update the Service, fees, and these Terms. For material changes, we will give reasonable prior notice. If a change is material and unfavourable to you, you may terminate before it takes effect without penalty; continued use after the effective date constitutes acceptance.

21. General

You may not assign these Terms without our consent; we may assign them to an affiliate or successor. If any provision is held invalid, the remainder stays in force (severability). Our failure to enforce a provision is not a waiver. These Terms, the DPA, and any order form are the entire agreement between the parties. Notices are given by email to the addresses on file.

22. Governing law and jurisdiction

These Terms are governed by French law. The parties will seek an amicable resolution of any dispute before litigation. For professional customers, any dispute arising out of or relating to these Terms falls within the jurisdiction of the competent French courts.

If you are a consumer, this does not deprive you of the protection of the mandatory provisions of the law of your country of residence, and you may bring proceedings before the courts of your domicile.

23. Contact

Questions about these Terms can be sent to fray25031@gmail.com.